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Guildhouse Rosepride has secured planning permission to deliver south London’s most iconic landmark, One Lansdowne.

Working in partnership with China Building Technique Group Co, the developers intend to start construction during 2018.

In September 2017, Croydon Council’s planning committee unanimously approved our revised planning application for two towers of 68 and 41 storeys, linked by an 11-storey podium structure, which will become the architectural centrepiece of Croydon.

Designed by the world-renowned Piers Gough CBE of CZWG Architects, the development will contain 794 residential units, 35,000 sq m of premium office space, retail, a swimming pool and gym, a bar, restaurant and public viewing gallery offering panoramic views across the capital and Surrey.

One Lansdowne is situated just a few minutes’ walk from East Croydon and West Croydon Stations and directly opposite the Whitgift shopping centre, which is being transformed into one of the UK’s leading retail and leisure destinations by Westfield and Hammerson over the next few years.

Guildhouse Rosepride enlisted the services of renowned architect Piers Gough, of CZWG Architects, for its One Lansdowne Road proposals.

Piers was chosen because of his expertise in residential development but also because we wanted to create a great piece of architecture that was also affordable in the Croydon market.

We believe Piers Gough has achieved such a scheme spectacularly successfully.

With the help of the China Building Technique Group Company we have been able to press ahead with a scheme featuring two towers, standing 68 and 41 storeys high.

We have incorporated several features into the scheme which will reflect its iconic status – a viewing gallery and the highest bar/restaurant in the UK.

With One Lansdowne Road set to become a world-famous building, increased public elements have been added to the scheme to allow visitors to enjoy it.

A glass-bottomed swimming pool will span the office atrium at the eighth floor while there will be three storeys of restaurants, bars and a viewing gallery at the top of the building.

The scheme will also make a contribution to the local environment with a new public to the north of the site.

With an on-site retail element the development will compliment its neighbourhood, with Westfield and Hammerson creating a £1billion-plus retail and leisure destination opposite and the development within easy walking distance of both East Croydon and West Croydon stations.

Guildhouse Rosepride were granted planning permission for One Lansdowne Road in 2012 following detailed consultation with the planning authority.

The One Lansdowne Road project now includes the site of the previous application and the Voyager House site, which is being acquired to facilitate a more comprehensive and timely development of this very importantly sited corner of the Croydon Opportunity Area Planning Framework.

We have now submitted detailed plan for our amended scheme featuring two towers, an extensive office element and improved public facilities to Croydon Council.

One Lansdowne Road is ideally placed to benefit from unrivalled connectivity with the City, the West End and Gatwick Airport.

The high-speed rail link from East Croydon means central London is effectively on your doorstep, not to mention Brighton and the beautiful south coast little more than half an hour away.

West Croydon is on London Overground, providing fast and regular Tube-style trains to Shoreditch and East London while Croydon is at the heart of the capital’s only tram network, with Wimbledon and Beckenham among its destinations.

One Lansdowne Road is also ideally placed to enjoy the revival of Croydon itself. With the £1billion shopping and retail mecca being delivered by Westfield and Hammerson directly opposite, not to mention being part of one of London’s greenest boroughs, it is little wonder that Croydon has become the capital’s latest property hot-spot.




Details to follow shortly.





Details to follow shortly.



Amenities and Other Areas


A selection of studios (66), one-bed apartments (174), two-bed (140) and three-bed apartments (13) on levels 17 to 52. 5% will be shared ownership.

Every apartment benefits from a balcony or wintergarden and the majority have south, east or west aspects with double aspect apartments on the north-east and north-west corners.