Creating a world-famous landmark is just one part of a holistic vision for Croydon being delivered by Guildhouse Rosepride.

As well as the iconic One Lansdowne Road skyscraper, which will form one of the tallest residential towers in the UK upon completion in 2021, the joint venture is behind plans to turn a forgotten part of town into a thriving Covent Garden-style events space.

With more than 1,000 new homes, 190,000 sq ft of Grade A offices and huge public realm enhancements in the pipeline, Guildhouse Rosepride are ready to begin work on a series of initiatives which will enhance Croydon as a place people choose to live, work and spend their leisure time.

“Everyone in Croydon will benefit,” said Mark Waterstone, managing director of Rosepride Ltd. “Our relationship with Croydon is long-standing – we have been here for more than a decade and have always believed Croydon has an exciting future.”

Having identified the potential of the site at One Lansdowne Road, Guildhouse and Rosepride teamed up in 2005 and brought forward the vision of renowned architect Piers Gough of CZWG Architects to secure planning permission for a tower on the site in 2012.

Landmark development: How One Lansdowne Road will look

Following an introduction from the London & Partners’ initiative, the Mayor’s promotional vehicle, the developers have now enlisted the expertise of China Building Technique Group Company (CBTGC) as tower construction experts, facilitating increased height in the scheme, which now has two towers, which peak at 69 and 39 storeys.

“CBTGC will bring their expertise both in the design and construction of the towers to create the most dramatic, iconic new development in London,” said David Hudson, chief executive of Guildhouse UK Ltd.

“Alongside the new Westfield shopping centre, it is going to be a world-class building which people are going to want to visit.”

The revised planning application for 917 apartments has also been amended to incorporate 25,000 sq ft of retail space, a skyline bar and restaurant, plus a glass-bottomed swimming pool linking the two towers at the 11th floor as part of the partnership’s commitment to creating a sense of place to all of their schemes.

Another addition is the 190,000 sq ft net Grade A office element which will include three floors with 30,000 sq ft floor plates at the lower floors of the building, and which will be a unique offering to the big names currently circling Croydon in the search for cost-effective solutions.

Street level: One Lansdowne Road will include Grade A office space

“Our previous plan was to amend our consented scheme to an all-residential scheme but we have now incorporated office space because that is also an essential part of making Croydon work,” added Mr Waterstone.

And making Croydon work is a recurring theme in Guildhouse Rosepride’s initiatives in Croydon. Having last year completed 11 LivinHomes in Crystal Palace, a prototype scheme for sustainable living, the developers have just secured planning permission for 113 apartments in Cairo New Road, a 14-storey scheme designed to complement the character of the surrounding conservation area and historic buildings in Croydon Old Town.

That scheme will also include a new plaza as well as constructing a new pedestrian link towards both the new shopping centre and East Croydon station in one direction and Wandle Park in the other.

Placemaking is also key to Guildhouse Rosepride’s plans for Exchange Square, which include bringing the historic former Pump House back to life as a tech hub.

There will be a partly-covered space for activities with the aim of bringing a Pop-Up Brixton style buzz to Croydon’s Old Town, with bar and food outlets and small shop units which will help to fill some of the void and create an alternative destination, complementing Surrey Street Market, while Westfield and Hammerson’s £1billion scheme is being built.

Planning permission: The development in Cairo New Road

“Bringing this area back to life is so important because the Pump House is a fantastic building,” said Mr Hudson. “We want to bring activity to the area because there are all these offices and apartments being built in Croydon and the occupiers will want somewhere to go and eat and be entertained.

And while some of the initiatives are futuristic, Guildhouse Rosepride are ready to crack on with all of their schemes this year. “We are keen to do everything we can to make Croydon a highly desirable place to live and work,” added Mr Hudson.

“It will overtake a lot of places in London – and I would include the likes of Clapham in that – because there is going to be so much here, such as an upmarket Westfield shopping centre and One Lansdowne Road, both of which will bring a whole range of people that wouldn’t otherwise come to Croydon.

“There will be another 10-20,000 new dwellings in the centre of Croydon, and with all of the new people and the vibrancy they bring you have got to have the new facilities: the bars, retaurants and fun places to go.

“Our commitment is about providing all of those various elements – new homes, offices, restaurants and improved public spaces – which will transform Croydon over the next few years.”

John Payne