WORK will begin on an iconic residential tower in the new year after the developers confirmed they would utilise an existing planning consent.

Guildhouse Rosepride will start on site at One Lansdowne Road in February to begin work on an iconic skyscraper which will be one of the tallest residential towers in the UK.

Planning for the 55-storey scheme, the vision of renowned architect Piers Gough of CZWG Architects, was originally consented in 2012 to accommodate a four-star InterContinental Crown Plaza hotel, 397 apartments, 180,000 sq ft of grade A offices, a gym, restaurant and cafes.

David Hudson, chief executive of Guildhouse UK, said: “We are now in the process of implementing the existing consent.

“We have substantially discharged our pre-commence-ment conditions and works will start on site during February 2017.”

Guildhouse Rosepride were left shocked in the summer when Croydon Council’s planning committee, on the advice of their officers, voted against an improved scheme, particularly as councillors had been ‘excited’ when shown plans at a pre-application presentation.

The revised scheme would have incorporated two towers of 69 and 39 storeys and provided 900 apartments, 200,000 sq ft grade A offices, retail, coffee shops, gym and glass-bottomed swimming pool, rooftop restaurant and bar along with a public viewing gallery on the top of the taller tower.

However, the originally consented scheme still contains many of the key elements including providing much-needed homes with panoramic views over Croydon and south London.

Mark Waterstone, chief executive of Rosepride, said: “We were in a state of shock following the decision but comforted by the committee’s clarity that they continued to support our ambition to provide an iconic scheme on this site.”

The One Lansdowne scheme will be delivered in partnership with China Building Technique Group Company, who are renowned tower construction experts.

CBTGC were enlisted following an introduction from the London & Partners initiative, the Mayor of London’s promotional vehicle.

Mr Hudson added: “We have always said that we will do everything we can to make Croydon a highly desirable place to live and work and we believe that pressing ahead with this scheme is the best way of achieving that.

“Alongside the new Westfield shopping centre, it is going to be a world-class building which people are going to want to visit.”

The developers have also secured planning permission for 113 apartments in Cairo New Road, a 14-storey scheme designed to complement the character of the surrounding conservation area and historic buildings in Croydon Old Town. Work is due to start in 2017.

John Payne